5 Pro Tips to Making Social Media Work for Generating Leads
One of your main goals as a small business owner should always be to expand your customer base. While standard methods of advertising often fall short when it comes to attracting new clients, there are a few highly successful options to use, and you already have the tools to take advantage of them at your fingertips.
Develop a long term plan
One of the biggest mistakes that many business owners make when it comes to social media is jumping in without any sort of strategy. They’ll read a couple tips on the internet or try to copy a successful business without taking into account their own long term goals.
Make sure that before you start setting up a bunch of social media accounts that you develop a plan for what you want to achieve as a company. The most important aspect of this is to target your ideal customer right from the beginning. Many business owners make the mistake of trying to appeal to a broad spectrum of clientele in order to find out who their customers are. By marketing directly to the type of client you want, you can develop a clearer picture of the kind of company you have.
Respond to questions and feedback
Let’s face it, social interaction is the driving force behind any social media platform. Without an organic flow of communication, social networking can’t exist. One of the best ways for you to seal a deal is to keep that line of communication open.
People interested in your company will often have questions or comments about your services that will be linked to your social media account. This is a very common occurrence on Twitter. Business owners often make the mistake of thinking that people mentioning their company is enough to bring them more business. This notion can be damaging because it can make your company appear to be lacking the human touch that draws people to the most successful businesses.
Make it a point to stay on top of your social media accounts and respond to any questions or comments as they’re posted. This is a great opportunity for you to take advantage of viral marketing. Successful companies frequently respond to comments in funny or witty ways that catch people’s attention, leading them to be shared thousands of times.
Create visually appealing content
Some of the most popular social media outlets like Pinterest rely heavily on content that is visually appealing to attract a higher level of interest. The average person who uses social media on a daily basis isn’t logging on to read long, in-depth articles.
You’ll greatly benefit from creating content that is not only useful to the clients you’re trying to reach but also visually engaging. If your posts look interesting from the start, people will be much more likely to click on them. From there, you can link your post directly back to your website in order to entice them to provide valuable information such as an email or mailing addresses.
Paid ads on Facebook
Part of the problem with typical advertizing methods is that they hit such a broad spectrum of the population. Things like mail-outs or radio advertisements are expensive and sometimes only minimally effective because they target too wide of an area. Many of the people you reach may not even be interested in what you have to offer.
By taking advantage of targeted advertising with Facebook, you can ensure that your money is spent only on advertising directly to people who are in your target audience. When someone searches for specific terms and keywords, your ads will show up in their Facebook account. This method has been proven to be far more successful than standard advertising tactics.
Pay attention to SEO
The most successful businesses are always aware of Search Engine Optimization when posting on their social media accounts. By including specific key words in your posts, you can be sure that your content is visible to people interested in your business or information related to it.
It is also important to regularly provide original content that potential customers will find useful and interesting. Search engines will notice that you frequently post new content which will result in your business being placed higher in their search results.
Social media can be incredibly useful for generating new leads for your business. It’s been a proven method of expanding a customer base, often at no additional cost to the business. It is estimated that about 23% of Internet users have accounts for some form of social media. Whether it’s Facebook, Pinterest or other social media outlets, it’s clear that people want to connect.
The desire to stay connected is something that you as a business owner should be taking advantage of as part of your marketing strategy. By applying these basic internet marketing tactics, you will greatly increase the effectiveness of your social media presence.
Schedule your FREE 30 minute strategy session with us, and we’ll show you LIVE how to make your social media efforts more effective in generating targeted and qualified leads.