How to Attract High Income Home Owners Online

Although remodelers and building contractors rely heavily on word of mouth for advertising, the most successful contractors take it one step further. If you want your business to stand out from the online competition, you have to provide valuable content and go where the customers are.

In order to narrow down your target audience to high-income homeowners, you have to appeal to their interest and give them confidence that your company can fulfill their needs. There are a few easy strategies you can use to keep unique content on your website and customize your online marketing strategy.

Offer Quality Content

In order to attract consistent traffic to your website you have to keep your page updated with unique and valuable content. If you want to specifically target luxury homeowners you have to offer information that they would find interesting or useful.


Publishing informative articles on your website is one good way to keep fresh content available for potential customers. The articles should be relevant to your remodeling services as well as intriguing for homeowners. A few good strategies are to answer question, propose unique ideas or offer how-to guides in the articles you provide.


Posting a regular blog is one of the most effective ways to generate unique content on your webpage. If you consistently offer valuable information and ideas in your blog, you can quickly become an authority in the remodeling industry. You will be able to give trusted advice on how to build the ideal home, while simultaneously providing the services to do so.


Using SEO or Search Engine Optimization is a great way to make your website more visible online. This online marketing technique typically involves the organic integration of relevant keywords into the content on your site. As a remodeler looking to attract high income homeowners you may incorporate terms like “luxury homes”, “custom home design” or “dream home” because those are keywords that are likely to be searched for by your target audience.           

Social Media Marketing

In the age of smart phones and social media the average person spends a significant portion of their day surfing the web. Whether they are just killing time or actively seeking out information, social media attracts and holds their attention, so be sure to take advantage of that. Posting advertisements and sharing content on social media websites are great ways to generate potential leads online. Having a presence on these sites will expand your business’ reach online and allow you to specifically target high income homeowners.


Houzz is a website that focuses on home design, where people can find ideas and inspiration along with businesses that can meet their needs. Companies can create a profile on the site, post photos of their work and share content that luxury homeowners would enjoy.


As today’s most well known social media network, Facebook is a good place to advertise your remodeling business and share content that will link viewers to your webpage. Facebook allows you to targeting individuals based on the information they provide in their profile such as age, location, and interests. This will help you attract more high income homeowners by singling out your desired demographic.


Pinterest is another good resource for expanding your company’s online visibility. This site is used by millions of people, primarily women in households above the average income bracket. By “pinning” ideas and inspiration that catches the eye of these potential customers you can link them back to your business’ website.

Online marketing has opened up a totally new world of advertising that can reach people on a massive global scale. Although that’s generally a very positive thing, it can make it tricky to target the right kind of customers to your business. By following these tips, you will be able to more effectively attract a greater number of high income homeowners to you remodeling business.

Do you want to know what your competitors are doing to profitably take business away from you online? Sign up and get your FREE competition analysis report here. Our team of analysts will research your competition’s online customer acquisition strategy and provide recommendations on how you can outperform them.


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