3 Ways to Generate More Leads Quickly
If you want to build a successful business these days it is vital to take advantage of the numerous online marketing opportunities available to you. When the average American spends over two hours a day cruising the web on their smart phones, tablets and laptops you have to go where the people are to get attention. If your aim is to quickly generate new leads for your business, there are three fail proof tactics you should practice to turn that goal into a reality.
Creating a blog on your website is still one of the best ways to generate more leads for your business quickly and keep traffic coming in the long term. The most important aspect of a good blog is providing internet users with valuable information that is both interesting and relevant to your business.
Millions of people surf the web each day and in order to attract them to your site and convert them into potential customers you have to give them something that they want. Some good strategies of attracting the attention you are looking for are utilizing relevant key words, adding engaging titles, answering frequently asked questions and solving common problems. For example, if you are in the automotive industry you may post a blog titled “What cars get the best gas mileage?” or “5 Ways to Extend the Life of Your Car” to attract readers.
To have a successful lead generating blog you need to keep it fresh with new and original content. A blog is no good to you or your readers if the articles are stale and outdated. If you are consistent with your posts you can keep a steady flow of traffic coming to your businesses page. More importantly, if the content you provide is accurate and useful you will establish yourself or your company as an authority in your field. This will allow you to be seen as a trusted source of information and therefore a reliable business.
Web videos are becoming the newest trend in online marketing. In today’s fast paced society the attention span of the average web user is continually decreasing. A video is a quick and engaging way to capture attention and generate quick leads for your business.
When it comes to online videos keep it short, less than two minutes is best. The average person won’t even click on a video that is longer than that regardless of if the topic is something they are interested in.
In order to entice viewers you will also need a catchy title to draw interest to your clip. The content should promote your business, be entertaining and include a call to action that brings people to your businesses webpage.
In order for your video marketing to be effective in generating leads quickly you have to get it seen by as many people as possible. The best way to do that is to post it across multiple social medial platforms such as Facebook, Twitter, Google Plus and YouTube. These are sites that many internet users visit on a daily basis so your video can quickly reach an enormous audience. These pages also encourage interaction such as likes and sharing that help boost popularity and allow videos to go viral in a very short amount of time.
Twitter is another great resource to help you quickly generate more leads for your business. Just like a blog, you need to be consistent and be sure to give your Twitter account the attention that it needs to be a successful marketing tool. It’s a good rule of thumb to set aside some time everyday to manage your account, post tweets and respond to any you have received.
With Twitter, you’re only allowed 140 characters, so keep it simple. The goal is to be noticed and to create conversations so it isn’t enough to simply have followers. You want to bring them to your website and create potential customers.
Try to cover a wide variety of relevant topics in your posts to keep people interested. You can tweet questions, special offers, pictures and videos but be sure to include a link that will direct users to a landing page on you website.
An effective way to get more visibility on twitter is to join the conversation on trendy topics that are applicable to you business. The hash tag system can help you to gain notice. For example if you’re in the real estate business, you could include #dreamhome in your tweet.
As with any marketing strategy it is critical to track your progress in order to discover what is working best for your business. Whether you’re launching a video campaign, starting a blog or opening your first Twitter account, measurable statistics will help you make improvements and focus on successfully generating leads for your business. Attracting new customers requires a variety of ever-changing tactics, but by following these simple tips you’ll be allowing the Internet to work for you.
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